Friday, March 30, 2012

Business Creation Online


According Dictionary.reference.com, one definition of "art" is:

"The quality, production, expression or area, according to aesthetic principles, of what is beautiful, appealing, or more than ordinary significance."

Creating an online presence that is more than "ordinary" interest is a real challenge. Connected to each step along the way was tempted to abandon their plans in favor of the plan allegedly for "you", already in place. All of us receive e-mails every day, promising the opportunity to gain a huge and instant profits with very little effort.

Why is this brand of e-mail marketing activities so persistent? Because, when it is pushed out on a huge scale, it actually works. Chances are that works very well for the owner of the program, a company that receives web traffic as a result, not so much for newbie affiliates.

Now, in all fairness, and the program owners have an awful lot invested in their business, they need to attack again, then profit from their efforts. I must admit that we had my curiosity. I thought, and even joined some of these networks. I was impressed with his abilities of persuasion and their knowledge of creative marketing in general. Also, it is common to find that most of these programs do not provide useful support to customer service.

I believe there are more important things to consider before you decide to dive into these deals. If you have made your only job is to look for Random "able" to produce all of their income, then what exactly do for a living? Even if you become a "super affiliate" in one of these programs, what exactly is your job? What happened to their unique ideas and their plans?

When you're just an affiliate program that are not owned by yourself, do not participate in the changes that will take place, because it's not your job.

You are not really part of the job at all, as you would any such employee. Check the conditions of your affiliate agreement and you will see what I mean.

My mother tell me, when I was a child and confused something I thought would be great, "just take what you need from it .... and leave the rest." In this case, the whole affiliate scene out there could be a very good thing when you are in exactly the right way for your business. Otherwise, you could easily fall into the trap of buying each other in anticipation of final success.

The uniqueness will become critical as the Internet continues to evolve. The future of online marketing will depend, more and more, the original content. The same re-hashed, plans, articles, newsletters, promises, etc, can only cycle around so many times before it is completely filtered. Just after the plan of "duplication", as evidence of success, does not allow for uniqueness.

So how do we use it, but not be trapped, "ordinary" and create your own unique presence?

You are a unique person, even if they do not effectively express that. Do you have specific interests, skills and motivation of some sort, right? The subjects that interest you to find your starting point. Then, if you have not already done so, take the basic steps are:

- Plan your work and work your plan. This means that your plan, not even the double-through endless networks for years. Business planning formats can be found in any chamber of commerce, or, if you thought the big, there are many business planning software packages available online.

- Start the budget carefully. Sorry, but can not achieve much for free. It should be based on your plan. Do not let other people tell you that the plans will take care of everything for you, they will take care of themselves, not you.

- Get affiliate network, but not to sell your soul for them. Research the subject you are most interested in looking for an affiliate network that you can join. Check these groups are included in the same business as yours, only those who are directly linked to yours. Do not be distracted by too many options.

- Set your web page, select your own unique content and those affiliate links. For many years, I tried to make money online without a website, I found that simply is not realistic. Start small and build on it little by little, to test the market and reduce risk.

- Be proud of it! When people ask: "What have you been up to lately?" Tell them exactly what it is, give them a business card with your website URL on it, not because they mean to sell them something, but because you're proud of it .... This is your new career!

The next challenges are, dodging all the distractions, competing for customers with the most cost-effective promotion, making your site unique and wonderful place for people to visit. This sounds to me like the same challenges faced by the old school, traditional "offline" company.

As the old saying goes: "Business is business," regardless of where or how it is approached. It is simply part of human nature. Chances are your plans will work if it will work. Instead of focusing on the effort, the dreaded work load, just think of the pride of achievement you'll get. (And profit, of course!) This is the true beauty of their own, unique online presence.

JR Hogan is an online entrepreneur and artist / writer involved in many aspects of writing and publishing trades.

No comments:

Post a Comment